事件名称

备注

示例

view_item

查看商品，商品金额为查看的商品金额

gtag(‘event’, ‘view_item’, {
‘send_to’: [‘UA-228687143-1’],
‘items’: [{
“id”: “ALIEXPRESS_AVWC”,
“category”:””,
“variant”: “France, Orange”,
“list_position”: 1,
“quantity”: 1,
“price”: “33.74”
}],
“value”:”33.74″,
“currency”:”USD”
});

add_to_cart

商品加购，商品金额为加购的商品总金额

gtag(‘event’, ‘add_to_cart’, {
‘send_to’: [‘UA-228687143-1’],
‘items’: [{
“id”: ecdata[‘ec_data_spu’],
“category”: ecdata[‘ec_data_category’],
“variant”: ecdata[‘ec_data_sku_name’],
“list_position”: 1,
“quantity”: ecdata[‘ec_data_quantity’],
“price”: ecdata[‘ec_data_price’],
}],
“value”: ecdata[‘ec_data_price’] * ecdata[‘ec_data_quantity’],
“currency”:”USD”
});}

generate_lead

生成新用户

gtag(‘event’, ‘generate_lead’, {
‘send_to’: [‘UA-228687143-1’]
});

sign_up

注册

gtag(‘event’, ‘sign_up’, {
‘send_to’: [‘UA-228687143-1’]
});

login

登录

gtag(‘event’, ‘login’, {‘send_to’: [‘UA-228687143-1’]});

begin_checkout

发起结账

gtag(‘event’, ‘begin_checkout’, {
‘send_to’: [‘UA-228687143-1’]
});

share_product

分享商品，金额为商品金额，默认一件

gtag(‘event’, ‘share_product’, {
‘send_to’: [‘UA-228687143-1’],
‘event_category’:ec_data[‘ec_data_category’],
‘event_label’:ec_data[‘ec_data_spu’],
“value”: ec_data[‘ec_data_price’],
“currency”:”USD”
});

add_address_information

购物流程的确认地址信息

gtag(‘event’, ‘add_address_information’, {

‘send_to’: [‘UA-228687143-1’]

});

add_shipping_information

购物流程的物流信息

gtag(‘event’, ‘add_shipping_information’, {

‘send_to’: [‘UA-228687143-1’]

});

add_payment_information

购物流程的支付选择

gtag(‘event’, ‘add_payment_information’, {

‘send_to’: [‘UA-228687143-1’]

});

remove_from_cart

商品移除购物车，移除商品的总价

gtag(‘event’, ‘remove_from_cart’, {

‘send_to’: [‘UA-228687143-1’],

‘items’: [{

“id”: ec_data[‘ec_data_spu’],

“category”: ec_data[‘ec_data_category’],

“variant”: ec_data[‘ec_data_sku_name’].replace(‘<br />’,’, ‘),

“list_position”: 1,

“quantity”: ec_data[‘ec_data_quantity’],

“price”: formatMoney(ec_data[‘ec_data_price’],oemcart_base_currency,”,false),

}],

“value”: formatMoney(ec_data[‘ec_data_price’],oemcart_base_currency,”,false),

“currency”:”USD”

});

view_search_results

搜索

gtag(‘event’, ‘view_search_results’, {

‘send_to’: [‘UA-228687143-1’],

‘search_term’: ‘s’

});

page_view_event

页面访问

gtag(‘event’, ‘page_view_event’, {

‘send_to’: [‘UA-228687143-1’],

‘event_category’:’collection_list’

});

purchase

下单成功，金额根据后台配置选择订单金额或商品金额

gtag(‘event’, ‘purchase’, {

‘send_to’: [‘UA-228687143-1’],

‘transaction_id’: ‘202203165648’,’value’: “40”,’currency’: ‘USD’,

‘tax’: ‘0.00’,

‘shipping’: ‘0.00’,

‘coupon’: ‘0.00’,

‘items’: [{

“id”: “22324”,

“category”: ”,

“variant”: “Color:Silicone Black, Style:Free Gift Box”,

“list_position”: 1,

“quantity”: “1”,”price”: “30.00”},]

});